The NRL for a number of years now, has been working tirelessly to try and improve the image of the game to make it more appealing to women, and subsequently, families.
So much so that they now have on their calendar every year, an entire round dedicated to the women involved in the game, a women's round.
Only one round out of 26.
This Friday, the Australian Jillaroos will play against the New Zealand Ferns in the curtain raiser to the test between Australia and New Zealand.
Yet despite there now being 5 separate Fox Sports channels as well as Channel 9's main and GEM channels, it seems there is no way it is at all possible to show this game.
Tomorrow night, Fox Sports 1 (which tends to host nearly all the Rugby League content out of their 5 channels) will instead show between 6pm and the replay of the Test match:
*The second repeat of NRL 360 and the irrelevant Matthew Johns show in the space of 6 hours,
*90 minutes of two ageing boxers talking about themselves and their upcoming payday, err fight,
*An hour long package of the greatest UFC fights.
Channel 9 will show
*The alleged journalism of A Current Affair prior to the Test
*Over an hour of boxing hosted by the NRL Footy Show
GEM will show
*a 3 hour long Clint Eastwood movie
*the 1967 Bonnie and Clyde movie
A lot of this could be forgiven to an extent. But one thing in my mind can't.
A 75 minute slot after the Test match dedicated to an NRL program and that program isn't even doing anything remotely attached to Rugby League, it's boxing!
Why not have a replay of the Women's Rugby League Test match played then? It's got a hell of a lot more Rugby League content than the NRL Footy Show does even on it's best nights, but even moreso on Friday when it will be showing boxing, not Rugby League.
If the NRL is truly passionate about properly recognising the involvement of women in Rugby League, the most basic of first steps would be to ensure that the National Women's side is shown some level of interest.
As it stands, the Jillaroo's can't even get a link to their website (which I might add is hosted by Fox Sports Pulse, not even an official Rugby League body can be bothered to look after this task) from the NRL website.
If the National women's side can't get airtime over the NRL Footy Show boxing night and cannot even have the NRL give them web space, just how appreciated can the rest of the women involved in the game truly feel?
I believe if the game wants to recognise a group of people, then either do it properly and thoroughly, or don't do it at all. At present it looks half-arsed and somewhat patronising.